Digital Marketing Intern - Practicum Placement
About Western
Since 1878, Western University has been committed to serving our communities through the pursuit of academic excellence and by providing students, faculty, and community members with life-long opportunities for intellectual, social, and cultural growth. We seek excellent students, faculty, and staff to join us in what has become known as the "Western Experience" - an opportunity to contribute to a better world through the development of new knowledge, new abilities, new connections, and new ways to make a difference.
About Us
Western Continuing Studies (WCS) is the educational bridge between Western University and the global community. Through innovative leadership in lifelong learning, WCS creates and delivers responsive and accessible programs, including non-credit and credit courses in professional development, post-degree diplomas, experiential learning, pre-degree programming and customized corporate training. In partnership with academic faculties, employers and professional associations, the unit reflects the academic mandate and vision of the University. Its vision, mission, mandate and operating principles are integrated with those of the institution.
b) Key Goals of the Unit
• Modernize programming and alignment to amplify and extend the reach of Western University into communities and audience segments the institution does not normally serve.
• Develop and deliver high-quality educational offerings that meet the expectations of new-traditional learners; especially those aiming to upskill and reskill to meet the requirements of the evolving labour market.
• Generate revenue over-and-above operating costs to support institutional revenue goals.
• Partner with colleagues across Western University to develop innovative educational offerings that bring the expertise of Western programming & research to working adults and other communities not enrolled in full-time degree education programming.
• Maintain alignment with the strategic objectives of Western University and support its growth plans.
Responsibilities
*Please note this position is expected to be filled by internal candidate.
In this role, you'll take the lead in crafting compelling content that connects with prospective students across web and social media channels. You'll build a dynamic multimedia library, ensuring all digital communications align with our brand and marketing goals. Your work will drive engagement, foster connections, and enhance recruitment efforts.
Key Responsibilities:
- Develop and manage digital content that engages prospective students
- Plan and create multimedia materials for web, print, and social media platforms
- Ensure messaging is on-brand, persuasive, and strategically distributed
- Identify and engage with clubs, organizations, and other key recruitment groups, both internal and external
- Contribute to the overall digital marketing and recruitment strategy for post-degree programs, including both diploma and newly launched certificate programs
Knowledge, Skills & Abilities:
- Demonstrated ability to apply creativity, innovation and resourcefulness to daily work
- Great attitude, proactive, with strong decision-making skills and the confidence to take initiative
- Ability to develop engaging content for web and social media platforms
- Experience in the creation of video and multimedia content for advertising and recruitment
- Ability to work within a flexible schedule to accommodate the University's events and activities and travel on occasion
- Ability to work in a fast-paced environment, meet tight deadlines and adapt to growth and change
- Knowledge of photography, video, and graphic design
Why Western?
Western offers a broad and exciting variety of part-time and temporary employment opportunities with ample room for job exploration and growth. Within our beautiful campus, you are part of a progressive work environment that promotes work/life balance including access to our state-of-the-art recreation centre. Apply for an opportunity to be part of the Western community and contribute to its success!
Applying at Western
To ensure that your application is given full consideration, please complete all relevant sections of the application. In addition, you can choose to supplement your application with a cover letter and current resume.
Consideration of applicants will include an assessment of previous performance, experience, and qualifications. Applicants should have oral communication skills in English.
Western Values Diversity
The University invites applications from all qualified individuals. Western is committed to employment equity and diversity in the workplace and welcomes applications from women, members of racialized groups/visible minorities, Indigenous persons, persons with disabilities, persons of any sexual orientation, and persons of any gender identity or gender expression.
Accommodations are available for applicants with disabilities throughout the recruitment process. If you require accommodations for interviews or other meetings, please contact Human Resources or phone 519-661-2194.
Please Note:
We thank all applicants for their interest; however, only those chosen for an interview will be contacted.
Learn more and Apply