Location:	London, ON
Date Posted:	Nov 19, 2024

Job Description

Manager, International Marketing and Digital Engagement

Working at Fanshawe College

Fanshawe College is committed to the principles of hybrid work and may offer this option to employees whose work can be performed in an alternate location, without adverse impact to the operations of the College, inclusive of our Student and Staff experience. Confirmation of hybrid work options available to you will be clarified upon hire and may be subject to change based on the duties required of your position. Successful candidates will be required to perform work within Ontario and must be available to work on campus, as required.

Posting Closing Date

December 1, 2024

Campus Location:

London, ON

Department

INT1 International Recruitment & Market Development

Employment Group

Administrative

Pay Details

$85,529.00 - $106,911.00

Worker Sub-Type

Regular

Time Type

Full time

Contract End Date

Hours of Work per Week:

37.5

Job Description

Please Note: If you are a current Fanshawe College employee, apply directly via Workday, not the external career page.

Reporting to the Director of International Recruitment and Market Development, the Manager of International Marketing and Digital Engagement is pivotal in cultivating a dynamic enrolment pipeline through an agile and efficient digital recruitment and communication strategy, to engage, convert, and retain students from around the world. The role will manage strategic development, implementation, monitoring, and assessment of a broad range of communications and marketing campaigns that align to strategic priorities, with a goal of building and promoting Fanshawe’s brand and reputation locally, nationally, and internationally.

The Manager of International Marketing and Digital Engagement collaborates across the college and with partners around the world to drive our strategic communications framework to integrate cutting-edge digital marketing techniques and emerging technologies to amplify global presence and recruitment efforts. This role leads operational activities, nurtures partner relationships, and contributes to achieving international enrolment targets.

The Manager of International Marketing and Digital Engagement leads a team of on-and-offshore communications and marketing experts to deliver and assess country specific digital engagement initiatives that drive performance through student enrollment in a highly competitive environment.

The College is committed to the safety and well-being of all staff, students and visitors. To achieve this objective, managers are required to be active in health and safety and incident prevention by establishing and adhering to procedures and safe work practices as required by the corporate health and safety management system, and in accordance with relevant Health and Safety legislation and regulations.

Job Qualifications

Post-secondary 4-year degree with a specialization in Marketing or Communications
Master’s degree in Marketing or Communications preferred
Minimum 5 years’ of Management experience, working in an international context, in international recruitment, international marketing or international business development, with a proven ability to plan and achieve business goals
An equivalent combination of education and experience may be considered
Knowledge of the education sector in target markets including providers, academic issues, market trends, regulatory environment and networks of contacts.
Experience with academic and business strategies of international education particularly in key markets is required.
Experience in the planning, development and management of international education projects.
Proven cultural awareness and demonstrated global mindset.
Ability to communicate effectively in English (both oral and written).
Familiar with the use of communication and information technologies for administrative and marketing purposes.
Ability to work both independently and as part of a team, capacity to work effectively under pressure.
Experience managing staff in a unionized environment and the ability to work in a diverse work environment is preferred.
Excellent human relations skills, judgement, cross cultural awareness with above average knowledge of international needs for post-secondary education, customer service/relationship management skills, conflict resolution skills, contract negotiation skills, research skills, budget management and project management skills.
Presentation skills both oral and written. Demonstrated listening skills as most communication is done through translators, interpreters or with second language speakers.
Familiarity with marketing automation tools, social media account platforms, editing software, and emerging technologies like AI.
Ability to develop and implement effective communication frameworks.
Proficient in digital marketing strategies, including SEO, SEM, and multi-channel tools.
Experience in managing marketing strategies and pipeline engagement.
Understanding of cultural, social, environmental, and linguistic factors affecting international markets.
Skilled in creating and editing various forms of content (e.g., brochures, blogs, newsletters, podcasts, video, graphics, etc.).
Experience managing leads within a Customer Relationship Management system.
Ability to analyze performance metrics, ROI, conversion rates, and prepare high-level analytics reports.
Demonstrated ability to lead and mentor onshore and offshore teams, providing coaching and feedback.
Experience nurturing key account relationships and managing partnerships.
Proficiency in organizing and hosting recruitment events, webinars, and livestreams.
Skills in utilizing influencers (current and former students) for digital engagement.
Experience working collaboratively with diverse teams and stakeholders from differing geographic locations and across multiple time zones.

Educational Credentials

While transcripts are not required for the interview, they are mandatory as a condition of employment. We thank all applicants for their interest; however, only those chosen for an interview will be acknowledged.

Equity, Diversity and Inclusion

Fanshawe College is an equal opportunity employer. We are committed to equity, value diversity, and welcome applicants from diverse backgrounds.

Accommodation

Fanshawe College provides accommodations to job applicants with disabilities throughout the hiring process. If a job applicant requires an accommodation during the application process or through the selection process, the hiring manager and the recruiter leading the recruitment will work with the applicant to meet the job applicant’s accommodation needs. Accommodation requests per the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act can be emailed to: askhr@fanshawec.ca

Land Acknowledgement

Fanshawe College would like to acknowledge and honour the Anishinaabe, Lotinuhsyuní and Lenape people of southwestern Ontario as the traditional owners and custodians of the lands and waterways where Fanshawe College is located.

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