Content Strategist

About Northern

Headquartered in London, Ontario, Northern is an integrated digital solutions agency helping leading brands across North America navigate digital transformation. Our solutions help brands grow by optimizing their digital customer journey. We have strategically assembled a group of innovators, who have a passion for technology, design, and improving digital experiences.

What We’re Looking For

We’re adding a new Content Writer role to our Marketing team here at Northern. The Content Writer will be responsible for developing and writing B2B technology-focused copy that meets the business and marketing objectives for Northern’s internal marketing teams. This individual will be responsible for understanding, connecting and writing to varying audiences across a range of platforms and will report directly to the Sr. Director of Marketing.

Our Connected Workplace Program gives you the option to choose a remote, hybrid or in-office workspace!

Benefits of Becoming a Northerner

In exchange for your talent and expertise, Northern is committed to providing:

• Robust Benefits plan, including a Health Spending Account
• Wellness Program & LifeWorks EAP
• Fitness Reimbursement Program
• Vet Care Program
• RRSP Matching
• Profit-Sharing Performance Bonuses
• Endless Professional Growth Opportunities
• Delicious Meals & Company Social Events
• Free Onsite Parking
• Referral Bonus Program
• Flexible work environment - so you can work where & when you work best
• Allowance to help set up home office  

Just to name a few!...

Key Responsibilities

• Define, own and execute Northern’s content strategy across all channels.
• Deeply understand our solution services and understand how to engage with our target audience.
• Develop B2B content (case studies, thought leadership, launch emails, and more) that captivates, informs, delights, and persuades throughout the customer journey.
• Partner with cross-functional stakeholders to ensure all prospect and customer-facing content is consistent with Northern’s brand voice.
• Develop clear, creative copy for marketing materials including press releases, web content, editorials, email blasts, banner advertising, newsletters, social posts and other marketing related materials
• Perform content maintenance and updates as needed in accordance with current project efforts 
• Generate, edit, publish and share content (original text, images, video or HTML) on social media that builds meaningful connections and encourages engagement/action
• Interpret creative direction from Sr. management in order to develop and produce impactful and creative concepts
• Work collaboratively with Northern’s marketing and design team members to achieve department goals while incorporating business and UX requirements in content creation

Knowledge, Education & Experience Required

• Undergraduate University Degree or College Diploma in a related field (eg Business, Marketing, Journalism etc.) or demonstrated related experience
• 3+ Years of demonstrated Content/Copywriting experience required 
• Advanced experience writing for brands, B2B, UX or web content creation, and development.
• Experience writing technical content
• Proficient experience with Microsoft Office Suite (Word, Excel, PowerPoint), and the ability to quickly learn new software; knowledge of various Google Applications
• Ad copy experience and/or other relevant marketing experience 

Bonus Skills!

• Agency experience

Since its founding in 2015, Northern has grown to nearly 200 employees, helping leading brands across North America navigate digital transformation.

Northern is positioned as a leader in the performance advertising industry as a Facebook Marketing Partner and Google Premier Partner —awarded to only 3% of agency partners in Canada. Our campaigns with leading brands in North America have been recognized as best in class through the Google Premier Partner Awards, Search Engine Land Awards, and the Canadian Search Awards.

Northern’s continued growth, strengthened by our strong company culture, has led to multiple recognitions by Great Place to Work® Canada including Best Workplaces™ in Canada, Ontario, for Women, for Hybrid Work, and more.

Equity and Diversity

Northern invites applications from all qualified individuals. Northern is committed to employment equity and diversity in the workplace and welcomes applications from all individuals, including but not limited to members of visible minorities, Aboriginal persons, persons with disabilities, persons of any sexual orientation, and persons of any gender identity or gender expression. Accommodations are available for applicants with disabilities throughout the recruitment process. If you require any accommodations please let us know when you apply.