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| Position Type: | Full-time |
| Location: | London, ON |
| Date Posted: | Apr 18, 2021 |
Job Description
Sales & Marketing Operations Specialist
Paystone is seeking a full-time Sales & Marketing Operations Specialist to work in a fast-paced environment with an inspired and talented team. The position will be responsible for executing data-driven initiatives to maximize the efficiency of the sales process and marketing campaigns. The Sales & Marketing Operations Specialist will work closely with management to support all aspects of database maintenance and manipulation, email marketing campaigns and improving lead generation processes through our CRM (Salesforce) and Marketing Automation Platform (Pardot).
Primary Responsibilities
- Assist with and provide insights into database optimization, including data acquisition, list segmentation, data cleanliness and integrity within CRM and Marketing Automation databases
- Help to enhance and optimize the lead management process and automation, ensuring timely distribution of leads to sales team, and ensure correct database segmentation
- Leverage Salesforce, Power BI, and Pardot to provide ongoing metrics
- Assist marketing in the execution of end-to-end campaigns; develop cohesive automated workflows and pulling targeted lists
- Handle requests for special reports, data, and sales tracking information
- Streamlining and optimizing the sales process.
- Selecting, implementing, and managing sales automation tools.
- Assist with training staff on new technology and software.
- Create dynamic email list and oversee Pardot automation rules
- Work with Talkdesk, Decisions on Demand and Drift tools to support sales team
Due to COVID-19 restrictions, this position is a remote work from home position. This may or may not change in the future – therefore it is important and imperative that the individual is diligent, responsible and most of all self-accountable with their work and proactive in their communication with both their coworkers and direct report.
About Paystone
Paystone is a leading Canadian provider of payment processing and customer engagement solutions. Our secure, user-friendly solutions are used at over 25,000 locations across Canada and the United States by thousands of companies, including the ALDO Group, The Source, Booster Juice, Global Pet Foods, Kernels Popcorn and 50 of the MTY Food Group's restaurant brands
Paystone is a hub of innovative thinkers looking to create a safer, faster and smarter payment and customer engagement solutions for our customers. Named one of ‘Canada’s Fastest-Growing Companies’ 3 consecutive years in a row and recognized as one of Canada's Best Workplaces in Technology’ 2 years in a row we are committed to excellence both internally and externally!
Why work for Paystone?
Certified as one of Canada’s Best Workplaces our office culture is like no other – with many virtual social events such as gaming events, fitness activities and comedy events. We offer flexible scheduling to promote a healthy work/life balance, a company perk plan through Perkopolis. We also employ an engaged and diverse workforce of all ages and ethnicities.
If you yearn to be part of a passionate, driven team whose primary vision is to forge meaningful, personal relationships with its clients all whilst working in an upbeat, fun and motivating environment then we want to meet you!
**Paystone is an equal opportunity employer. Should you require any accommodations due to disability please let us know at the time you are selected for an interview.