Alliance Manager

About Northern

Headquartered in London, Ontario, Northern is an integrated digital solutions agency that specializes in helping leading Retail and Public Service brands navigate digital change. Leveraging our industry expertise and deep understanding of our clients’ businesses, we collaborate to design, create, and enable tailored digital experiences that drive growth. We have strategically assembled a group of innovators who have a passion for technology, design, and improving digital experiences.

What We’re Looking For

The Alliance Manager will be responsible for promoting Northern within its partner network while actively managing inbound and outbound activities. This role is crucial in ensuring Northern remains compliant with certification, lead, and revenue targets to establish and maintain strategic partner levels. The Alliance Manager will focus on generating new business opportunities and nurturing existing partnerships to drive Northern's growth through collaborative lead development and partner engagement.

*Our Connected Workplace Program gives you the option to choose a remote, hybrid or in-office workspace, within Canada.

Benefits of Becoming a Northerner

In exchange for your talent and expertise, Northern is committed to providing:

• Benefits plan, including a Health Spending Account
• Wellness Program & LifeWorks EAP
• Fitness Reimbursement Program
• Vet Care Program
• RRSP Matching
• Profit-Sharing Performance Bonuses
• Endless Professional Growth Opportunities
• Delicious Meals & Company Social EventsFree Onsite Parking
• Referral Bonus Program
• Flexible work environment - so you can work where & when you work best
• Allowance to help set up home office  

Just to name a few!...

Duties & Responsibilities

• Define and execute a Channel and Partnership strategy; maintaining momentum with existing partners and identifying new opportunities.
• Manage the structured partner program; including tracking certifications, lead development, and compliance to ensure partnership levels are maintained.
• Lead partner recruitment; identifying partners that align with Northern’s go-to-market strategy.
• Develop senior relationships with strategic partners to drive growth through the partner ecosystem.
• Monitor and manage partner revenue targets; ensuring goals are met through active collaboration.
• Collaborate with Sales, Client Success, and Marketing teams to maximize partner engagement and effectiveness.
• Support outbound lead generation;  collaborating with teams to design and execute partner-focused campaigns.
• Ensure timely follow-up on all outbound leads and partner inquiries; tracking progress and providing updates to senior leadership.
• Monitor campaign KPIs; ensuring successful execution and timely reporting to leadership.
• Refine strategies based on campaign performance; ensuring continuous improvement and alignment with business goals.
• Act as a liaison between partners and internal teams to ensure a seamless experience.

Knowledge, Education & Experience Required

• 3-5+ years of experience in sales or partnership management, preferably in web, technology, or an agency environment.
• Minimum 2-year college diploma, certification, or university degree in Business, Marketing, or a related field.
• Exceptional communication skills and the ability to manage relationships with partners and internal teams.
• Proven ability to identify business opportunities and expand partnerships.
• Strong organizational skills, with experience managing multiple priorities.
• Proper documentation to travel in Canada and the United States.

Bonus Skills!

• Familiarity with digital advertising and marketing technologies.
• Experience in managing cross-functional teams.
• Experience in developing joint marketing initiatives.

Working Conditions:

• Office hours are generally Monday - Friday 9:00 am - 5:00 pm ET
• Working core hours are 10:00 am - 3:00 pm ET
• Some limited overtime and weekend work may be required.
• Monthly travel is required.

Since its founding in 2015, Northern has grown to 155+ employees, helping leading brands across North America navigate digital transformation.

Northern is positioned as a leader in the performance advertising industry as a Facebook Marketing Partner and Google Premier Partner —awarded to only 3% of agency partners in Canada. Our campaigns with leading brands in North America have been recognized as best in class through the Google Premier Partner Awards, Search Engine Land Awards, and the Canadian Search Awards.

Northern’s continued growth, strengthened by our strong company culture, has led to multiple recognitions by Great Place to Work® Canada including Best Workplaces™ in Canada, Ontario, for Women, for Hybrid Work, and more.

Equity and Diversity

Northern invites applications from all qualified individuals. Northern is committed to employment equity and diversity in the workplace and welcomes applications from all individuals, including but not limited to members of visible minorities, Aboriginal persons, persons with disabilities, persons of any sexual orientation, and persons of any gender identity or gender expression. Accommodations are available for applicants with disabilities throughout the recruitment process. If you require any accommodations please let us know when you apply.

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