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| Position Type: | Full-time |
| Location: | London, ON |
| Date Posted: | Feb 08, 2022 |
Job Description
Pay Per Click Marketing Specialist
Remote - Canada
Description
The role of the Pay Per Click (PPC) Specialist is to utilize customer & industry insights, historical trends and published content to develop and execute innovative marketing campaigns that deliver results aligned to key business objectives. You will be accountable for lead generation growth activities for Info-Tech Research Group in accordance with the marketing plan and you will be responsible for PPC activities that drive revenue growth via social media channels.
We are open to applicants working remotely in Canada.
KEY RESPONSIBILITY AREAS
You must have a strong grasp of current marketing tools and tactics and be able to create integrated digital marketing campaigns from concept to execution. PPC Specialists will work with the marketing team, supporting teams (such as development), and agencies (such as LinkedIn) to launch campaigns on time and on budget.
Responsibilities Include (but not limited to):
- Plan and execute on digital marketing campaigns in LinkedIn and other paid media platforms
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on insights
- Brainstorm new and creative growth tactics
- Plan, execute, test and measure results
- Collaborate with internal teams to create landing pages and optimize user experience
- Collaborate with agencies and other vendor partners
QUALIFICATIONS
- Highly creative with proven track record of devising digital campaigns that engage, motivate, and convert
- A passion for PPC and identifying new opportunities to drive growth
- 3+ years proven experience working in a performance marketing environment
- Background working in the paid social space, specifically LinkedIn
- Well-versed in performance marketing? conversion? and online customer acquisition
- Continually current on trends and best paid social media practices
- Adept in and experienced with website analytics tools (e.g.? Google Analytics)
- Strong analytical skills
- Familiarity with A/B and multivariate experiments
- Working knowledge of HTML? CSS? and JavaScript development and constraints
NICE TO HAVE
- Experience with Salesforce and Pardot
- Experience with Google Optimize
- Working knowledge of HTML? CSS? and JavaScript development and constraints
Info-Tech Research Group of companies is an equal opportunity employer committed to diversity and inclusion and does not discriminate on the basis of any legally protected status or characteristic including Minority/Female/Sexual Orientation/Gender Identity/Disability/Veteran and are pleased to consider all qualified applicants. To that end, upon request, ITRG will ensure, to the extent possible, that accommodation be made available to applicants throughout the recruitment and hiring process.