Content Manager

Description

Are you passionate about producing creative and effective content across multiple platforms? Do you love connecting with target audiences and seeing the results of your work increase traffic and engagement? Do you thrive in a fast-paced strategic environment with a strong emphasis on growth and collaboration? Are you interested in supporting and leading a fantastic marketing team?

If this is you, we have the CAREER you have been searching for!

Who We Are

We engage employees and empower leaders to love what they do by being the most complete and connected HR solution in Canada, and we want you to love what you do!

Since 2005, we’ve helped Canadian businesses more quickly and efficiently accomplish HR tasks by providing them with end-to-end solutions and services for all things people. We pioneered live HR advice and continue to elevate our HR software and services to stay on top of changing business needs. Last year, we won three 5-Star Awards from the Canadian HR Reporter for Learning and Development, HR Consulting, and Compensation. All of these awards resulted from client nominations and testimonials.

Our passion for all things people applies to everything we do! HRdownloads has been recognized TEN TIMES as one of Canada’s Best Workplaces, most recently in 2023 with further recognition in Best Workplaces for Professional Services!

Noted for our unique and engaging ways, we have also been ranked as one of Canada’s fastest-growing companies for six years with recognition for continued profit growth from the Report on Business. We have more awards to come and are excited to celebrate everything that our people contribute to our culture of family and innovation. We want each person to be the greatest of all time, and that includes you!

What You’ll Do

We’re B2B – but we’re not boring! And we’re not following the crowd, we want our copy to stand out. We want to find new and exciting ways to attract and engage new and existing clients.

As our Content Manager you will:

• Manage and execute client communication programs using a variety of channels, including e-mail , social media, webinars, blog posts, website content, video, print, etc.
• Be responsible for creating content that generates new traffic to the website and converts them into leads.
• Use customer research to develop content that focuses on customer needs and pain points.
• Own the content calendar, made in coordination with the content and compliance team.
• Work alongside an external agency to develop SEO content for blogs and video.
• Manage a content team of two including a content producer and e-mail and social specialist.
• Plan and allocate resources to ensure agreed outputs and timelines are met.
• Develop the social strategy to increase brand awareness and community engagement.
• Help define and execute the brand personality and promise across all assets created.
• Report on the performance of content and interactions across channels.
• Work with an internal multimedia team to create engaging and on-brand content for all relevant communication channels.

Requirements

About You

You are a marketing professional who:

• Has at least 5 years of marketing experience, ideally with people management experience.
• Has a proactive can-do attitude; someone who thrives on a challenge.
• Understands SEO tactics and tools
• Has strong organizational skills and attention to detail.
• Has excellent written and verbal communication skills.
• Has experience working with Salesforce, HubSpot, or other marketing automation tools.
• Has experience with reporting tools like search console and Google analytics
• Has experience with keyword research using tools like SEMRush, AHrefs or Moz.
• Has strong analytical skills and data-driven thinking.
• Has the ability to manage stakeholders and peers from briefing through to delivery and reporting.
• Has the ability to work within budget and tight deadlines.
• Understands reporting software such as Salesforce.
• Can work under pressure and manage a variety of projects simultaneously.
• Is a team player willing to adapt to a fast paced yet fun environment.
• B2B experience is desirable but not essential.

What You’ll Love About What You Do

As our Content Manager, you’ll be able to exercise your passion for creativity and your desire to connect with target audiences. You will be supporting a team creating highly effective content that represents the leading HR platform in Canada, bringing visibility to an offering that thousands of Canadian businesses benefit from every day. You will be accomplishing this through collaboration with a closeknit, supportive marketing team and will be provided with opportunities to learn and improve as you grow your career.

Benefits

More Perks

• The rewards are plentiful! We offer a competitive compensation structure for all of your hard work. 
• We want you to have a life outside of work. That’s why we are committed to providing a stable schedule that will allow you to balance your professional life with your personal life.
• We care about you. Paid wellness days, paid sick time, time off for birthdays, paid time to volunteer, health and dental benefits, and an EAP are just some of the ways we demonstrate our commitment to employee health and wellbeing!
• We care about giving back. We believe that a team builds a company and a company builds a community, and that's why we take pride in giving back to our London community! Check out HRdonates.
• Flexible work model. We want you to work where you are most productive; in office, at home, or a hybrid of the two!
• Thrive in our culture. We’ve been recognized TEN TIMES as one of Canada’s Best Workplaces and are rated 4.2 out of 5 stars on Glassdoor.