Category Product Marketer

Are you ready to combine your creative marketing talent with your love for science and healthcare? Clinical Research Dental is seeking a Category Product Marketer to lead the development and execution of a growth marketing strategy for a select portfolio of trusted, clinically-proven products from brands such as Ultradent ™, Clinician’s Choice ®, Bioclear and 3M™.

In this role, you’ll be doing a deep dive into the exciting world of restorative & cosmetic dental care, learning about the products and clinical techniques that provide differentiated value to the thousands of clinicians across Canada that we’re proud to call our customers. You’ll be focused on building brand awareness across your portfolio, while increasing market penetration, profitability and performance – and you’ll be supported by a marketing team that includes strong digital marketing, ecommerce, design and creative marketing experience.

For over 35 years, Clinical Research Dental has built a strong and respected brand as a partner focused on delivering innovative solutions, leading education and clinical excellence to dental professionals across Canada. The Category Product Marketer is a key member of the CRD Marketing and Commercial teams, reporting directly to the Director of Marketing, with accountabilities across various business units and partners represented within the portfolio.

Responsibilities

• Be accountable for developing the annual marketing plans, goals and objectives for the assigned category portfolio consisting of integrated campaigns across all marketing channels.
• Partner cross-functionally with Commercial team leadership, product managers and finance to develop key financial measurements for the products and brands in the portfolio to meet or exceed the business, sales and margin targets.
• Develop customer-focused content and communication, based on customer insights, partner-supplied content, research and competitive analysis; maintain a strong understanding of the competition and CRD’s competitive positioning.
• Participate in the development of buyer personas and development of related scripts to support our sales and customer success teams during every part of the buying journey.
• Communicate effectively with both internal and external senior-level management to properly relay key features and benefits of new and existing products and services.
• Act as the Marketing Liaison to all brands in your portfolio and their respective marketing and product teams. Regularly attend partner business and sales meetings and participate in product training.
• Work in conjunction with other Marketing team members to develop the quarterly marketing calendars for your product lines, providing product focus, content copy and design direction.
• Co-ordinate annual competitive promotional pricing schedules in accordance with brand guidelines and market trends.

Qualifications

• Minimum 4 -6 years experience in a marketing, product marketing, digital marketing, product management or brand management role.
• Strong digital acumen with proven proficiency using social media platforms, content management systems, and paid ad platforms (social and PPC). Familiarity with ecommerce platforms a plus.
• Effective organizational and project management skills, with strong analytical expertise.
• Ability to multi-task, prioritize, problem solve and to work within deadlines.
• Exceptional written and verbal communication skills with proven proficiency in copyediting.
• Marketing savvy, and interest in working as part of a creative marketing team to deliver integrated marketing campaigns.
• The ability to work well and build co-operative relationships with people at all levels
• Demonstrates integrity and ethics; sets a great personal example.

We value and respect all levels of diversity and background and welcome any, and all candidate applications who qualify for this position.

Accommodations are available for applicants with disabilities throughout the recruitment process. If you require accommodation, please let us know at the time of contact.

We thank all those who are interested in this opportunity. Only those applicants selected for an interview will be contacted.

Benefits:

• Casual dress
• Dental care
• Disability insurance
• Employee assistance program
• Extended health care
• Life insurance
• Paid time off
• Profit sharing
• RRSP match
• Vision care