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| Location: | London, ON |
| Date Posted: | Sep 16, 2024 |
Job Description
Director, Marketing
About Western
Since 1878, Western University has been committed to serving our communities through the pursuit of academic excellence and by providing students, faculty, and community members with life-long opportunities for intellectual, social, and cultural growth. We seek excellent students, faculty, and staff to join us in what has become known as the "Western Experience" - an opportunity to contribute to a better world through the development of new knowledge, new abilities, new connections, and new ways to make a difference.
About Us
Western Communications staff seek to enhance, promote and protect the reputation of the university on a local, national and global scale.
Western is a dynamic place full of passionate people intent on making an impact in the world, today.
Responsibilities
Reporting to the Executive Director, Brand Strategy & Integrated Marketing Communications, the Director, Marketing will lead university-wide strategic marketing planning and execution. The role will be a leader and mentor, providing oversight on various marketing and brand campaigns, profile and reputation-building strategies, as well as national and international recruitment marketing. The role will provide strategic advice and guidance to marketing communications staff and leaders across campus, and lead the execution of marketing campaigns and plans for Western University. The role will manage the strategic development, implementation, monitoring, and assessment of a broad range of marketing campaigns that align to strategic priorities, with a goal of building and promoting Western's brand and reputation locally, nationally, and internationally. The Director will manage the development and implementation of best practice processes and systems, with a focus on positioning Western as a having one of the strongest marketing teams of any university in Canada.
Qualifications
The ideal candidate has an undergraduate degree; with a major in marketing, communications, media relations of related program, coupled with 7+ years’ experience leading marketing, brand management, or marketing communications programs in complex or matrixed organizations. Experience with recruitment marketing in a post-secondary environment is preferred.
You bring 4+ years of proven leadership experience, the ability to inspire employees, promote a shared vision towards excellence and provide guidance, support and feedback in a way that is positively received and achieves effective results. You have an in-depth understanding of modern marketing best practices, and you are a natural problem solver with strong analytical skills to assess performance, identity opportunities, and affect positive change.
Western Values Diversity
The University invites applications from all qualified individuals. Western is committed to employment equity and diversity in the workplace and welcomes applications from women, members of racialized groups/visible minorities, Indigenous persons, persons with disabilities, persons of any sexual orientation, and persons of any gender identity or gender expression.
Accommodations are available for applicants with disabilities throughout the recruitment process. If you require accommodations for interviews or other meetings, please contact Human Resources or phone 519-661-2194.
Please Note:
We thank all applicants for their interest; however, only those chosen for an interview will be contacted.