Manager, Webinar Programs

Position Description 

This exciting role manages the planning and orchestration of our webinar program to offer dynamic ways for us to connect and educate our clients and future clients.?We are?seeking a skilled, insightful Program Manager to join our team.?You'll?be responsible for ensuring webinars are deployed and positioned in a compelling, consistent, and?recognizable way to our market, ultimately helping drive new business acquisition as well as client engagement. A successful candidate will have strong project management?skills with a keen eye for detail and an insatiable urge to push the envelope to continuously improve results.? 

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The Program Manager will work collaboratively across a cross-functional team while orchestrating multiple webinars, roundtables, and panels across our brands. A key function of your role is?to deliver a best-in-class webinar experience for our global audience. The webinar program focuses on deliverability and execution of the full webinar process, from conception to?execution.?You’re?also comfortable analyzing the impact of your efforts, turning internal team and external audience feedback into actionable plans for content development and?refinement. 

Key Responsibilities Include (but?are not?limited to): 

As a Program Manager, you will: 

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• Own the Webinar program and be responsible for its success including attendance, engagement & quality, and conversion 

• Collaborate with the Research division to select and schedule high impact webinar topics as well as their presenters 

• Collaborate with the marketing campaign teams for tactical plan alignment and deployment as per campaign plans. 

• Collaborate with the marketing team and internal stakeholders to concept, develop, coordinate, and execute live and on-demand webinar content plus related materials,?including promotional emails, website descriptions, landing page copies etc. 

• Maintain/augment webinar pages to keep them up to date. 

• Work with internal visual designers to help bring webinar assets to life, providing review and feedback. 

• Measure and report on consumption and conversion objectives for webinar programs. 

• Create thoughtful, measurable ROI metrics, data insight, and course adjustments for webinar campaigns.? 

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Key Selection Criteria: 

• BA/BS degree in marketing or a related?field 

• 2-5 years of B2B?experience? 

• Experience owning content projects end-to-end, from concept through development, with a demonstrated ability to have exceptional attention to detail and?processes 

• Enjoy working both independently and as a team player meeting the?deadlines 

• Ability to engage and coordinate with internal stakeholders to achieve project outcomes and?objectives.? 

• Strong analytical skills and data-driven thinking, while also being an excellent communicator and project?manager. 

• Strong writing abilities (marketing copy that engages, motivates, and creates action across various touchpoints such as email and web content). 

• Hands on experience with a marketing automation platform and experience with MS Office, Salesforce, Pardot, Google Analytics?preferred.? 

• Some understanding of topics relevant to technology and business leaders (e.g. business strategy, cybersecurity, technology, leadership) an asset. 

• Experience with ON24 is a bonus. 

Info-Tech Research Group of companies is an equal opportunity employer committed to diversity and inclusion and does not discriminate on the basis of any legally protected status or characteristic including Minority/Female/Sexual Orientation/Gender Identity/Disability/Veteran and are pleased to consider all qualified applicants. To that end, upon request, ITRG will ensure, to the extent possible, that accommodation be made available to applicants throughout the recruitment and hiring process.