Marketing Manager & HubSpot Specialist

Type of Work/Status: Full-time; Salary

Work Location: London, ON

Salary: TBD

Start Date: TBD

Reports to: Amanda Wolfe, VP Marketing

About The Role

About tbk

tbk is a leading digital agency specializing in creative marketing and technology solutions that deliver measurable results. We help businesses grow by blending strategic thinking, creativity, and technical excellence.

We are seeking a versatile Marketing Manager & HubSpot Specialist to take ownership of  marketing initiatives while also also supporting our HubSpot CRM clients. This role offers a chance to work across diverse projects, collaborate with cross-functional teams, and make a significant impact on our clients’ success. Please note that HubSpot experience is a requirement for this role and applicants will be required to complete a skill assessment.

What You’ll Do

As the Marketing Manager & HubSpot Specialist, you will:

• Strategic Marketing Leadership:
  • Develop and execute comprehensive marketing plans for clients across a range of industries.
  • Ensure all campaigns align with business objectives and deliver measurable outcomes.
• Client Collaboration:
  • Act as the main point of contact for client accounts, providing strategic recommendations and regular updates.
  • Lead client meetings, presenting performance reports and actionable insights.
• Campaign Development and Execution:
  • Plan and manage multi-channel campaigns, including digital advertising, content marketing, SEO, and social media.
  • Create compelling marketing assets and collaborate with design and content teams to bring campaigns to life.
• Data-Driven Optimization:
  • Monitor campaign performance, analyze data, and refine strategies to optimize results.
  • Conduct advertising health checks and collaborate with teams to implement necessary adjustments.
• HubSpot Expertise:
  • Utilize HubSpot Marketing Hub to create and optimize email campaigns, workflows, and lead nurturing programs.
  • Support sales enablement by leveraging HubSpot Sales Hub (preferred) to develop tools and automations that align with sales and marketing efforts.
  • Build and maintain segmented lists to ensure highly targeted and personalized campaigns.
• Budget and Timeline Management:
  • Oversee project budgets and timelines, ensuring campaigns are delivered on time and within scope.
  • Review and approve media budgets, ensuring efficient allocation and accurate pacing.
• Innovation and Efficiency:
  • Stay ahead of industry trends, introducing innovative approaches to improve performance.
  • Collaborate with internal teams to enhance workflows, processes, and overall efficiency.

Skills Required

We’re looking for someone with:

• Marketing Experience:
  • 3+ years of experience in marketing management, preferably in an agency or fast-paced environment.
  • Proven success in planning, executing, and optimizing multi-channel marketing campaigns.
• HubSpot Expertise:
  • Proficiency in HubSpot Marketing Hub (essential) and familiarity with Sales Hub (preferred).
  • Experience creating and managing workflows, email campaigns, and automations.
• Technical Knowledge:
  • Solid understanding of SEO, paid media, email marketing, and social media marketing.
  • Experience with analytics platforms like Google Analytics and HubSpot reporting tools.
• Communication and Leadership Skills:
  • Strong client-facing communication and presentation skills.
  • Ability to lead meetings, provide strategic direction, and collaborate effectively with cross-functional teams.
• Analytical Mindset:
  • Ability to interpret marketing data, identify trends, and make data-driven decisions.
  • A problem-solver who can adapt strategies to meet KPIs and business objectives.
• Other Skills:
  • Exceptional organizational and time management skills.
  • Thrives in a fast-paced environment.

Our Hiring Process

As an employer of choice, tbk aims to be welcoming and transparent in our candidate selection process. 

We thank all applicants for their interest; however, only candidates selected for an interview will be contacted. 

Equal Opportunities:

tbk is an equal opportunity employer that values diversity. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital, veteran, or disability status.

tbk values diversity and is committed to creating an inclusive work environment. We provide equal employment opportunity for all applicants and employees. We do not discriminate based on any legally-protected class or characteristic. Employment decisions are made based on qualifications, merit, and business needs. If you need assistance or accommodation due to a disability, please let your recruiter know.