Marketing Student Assistant

by Western University

Location: London, ON
Date Posted: Sep 09, 2024
Western University

Job Description

Marketing Student Assistant
 

About Western

Since 1878, Western University has been committed to serving our communities through the pursuit of academic excellence and by providing students, faculty, and community members with life-long opportunities for intellectual, social, and cultural growth.  We seek excellent students, faculty, and staff to join us in what has become known as the "Western Experience" - an opportunity to contribute to a better world through the development of new knowledge, new abilities, new connections, and new ways to make a difference.

About Us

Ivey Business School acknowledges and respects the traditional lands of the Anishinaabek, Haudenosaunee, Lunaapéewak, and Attawandaron peoples, where Western University and Ivey Business School are located. This land continues to be home to diverse Indigenous peoples, whom we recognize as contemporary stewards of the land and vital contributors of the community.

Ivey Business School (www.ivey.ca) at Western University (www.uwo.ca) is Canada’s leading provider of real-world, case-based business education. Drawing on extensive research and business experience, Ivey’s faculty provides the best classroom experience, equipping students with the knowledge, skills, and capabilities they need to confidently take on today’s leadership challenges and opportunities through Case-Method Learning. Ivey offers undergraduate and graduate degree programs, as well as Executive Education at campuses in London, Toronto, and Hong Kong.

Responsibilities

We are seeking a motivated Western student to join Ivey’s marketing department. This role will provide valuable hands-on experience in driving leads and creatively engaging with prospective students.¿ 

Key Responsibilities:¿ 

Content Creation:¿ 

  • Contribute to the development of marketing materials, including blog posts, emails, and digital ads.¿ 

Market Research:¿ 

  • Conduct market research to identify trends, competitors, and potential opportunities.¿ 

  • Analyze data to provide insights that inform marketing strategies.¿ 

Campaign Support:¿ 

  • Help develop creative briefs and collaborate with Ivey’s marketing agencies and vendors to execute projects.¿ 

  • Assist in tracking and measuring the success of marketing initiatives.¿ 

Email Marketing:¿ 

  • Support the creation and execution of email marketing campaigns.¿ 

  • Monitor and analyze email campaign performance to optimize future efforts.¿ 

Analytics and Reporting:¿ 

  • Use analytics tools to track key performance indicators and generate reports.¿ 

  • Provide regular updates on marketing performance to the team.¿ 

¿ Social Media Management:¿ 

  • Assist in managing and creating content for our social media platforms.¿ 

  • Monitor social media trends and suggest strategies to increase engagement.¿ 


Qualifications 

Education:

  • Must be a full time student at Western (enrolled in minimum 3.5 courses), and expect to retain full-time student status for the duration of this appointment


Experience:

  • Previous work experience in a similar  role or within the department


Skills, Abilities & Expertise:

  • Written and verbal communication skills to express ideas clearly, and adapt communication style to suit the situation and audience
  • Ability to maintain a positive, outgoing attitude with genuine customer service orientation
  • Strong desire to learn and gain professional experience.¿ 
  • Basic understanding of marketing techniques.¿ 

  • Excellent verbal and written communication skills.¿ 

  • Familiarity with marketing software and online applications is a plus (e.g., CRM tools, online analytics, Canva, etc).¿ 

  • Passion for the marketing industry and its best practices.¿ 

  • Current enrollment in a relevant post-secondary program.

Why Western?

Western offers a broad and exciting variety of part-time and temporary employment opportunities with ample room for job exploration and growth.  Within our beautiful campus, you are part of a progressive work environment that promotes work/life balance including access to our state-of-the-art recreation centre.  Apply for an opportunity to be part of the Western community and contribute to its success!

Applying at Western

To ensure that your application is given full consideration, please complete all relevant sections of the application.  In addition, you can choose to supplement your application with a cover letter and current resume.

Consideration of applicants will include an assessment of previous performance, experience, and qualifications.  Applicants should have oral communication skills in English.

Western Values Diversity

The University invites applications from all qualified individuals. Western is committed to employment equity and diversity in the workplace and welcomes applications from women, members of racialized groups/visible minorities, Indigenous persons, persons with disabilities, persons of any sexual orientation, and persons of any gender identity or gender expression.

Accommodations are available for applicants with disabilities throughout the recruitment process.  If you require accommodations for interviews or other meetings, please contact Human Resources or phone 519-661-2194.

Please Note:

We thank all applicants for their interest; however, only those chosen for an interview will be contacted.


Learn more and Apply