Job Expired
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This posting has expired and applications are no longer being received and this job does not show up on the main job list.
| Location: | London, ON |
| Date Posted: | Nov 13, 2022 |
Job Description
Social Media Manager
Digital Extremes “DE'' is seeking a Social Media Manager to join its External Projects team to support the release of a new, externally developed game from the creative minds at Airship Syndicate. This role requires a daring and progressive Social Media Manager to activate new content platforms and social channels to promote the upcoming launch. By partnering with the Editorial, Product Marketing and Community Management teams, the Social Media Manager will establish and then scale social exposure and engagement on the road to release. Leveraging various digital content platforms and creative partners, this role will bring the world to life outside of the game to entertain and interact with millions of players.
Playing a critical role among a larger multi-discipline publishing department, this position within the External Projects team, owns the social media marketing execution including the research, strategic planning, creative development, project management, tactical channel execution and performance reporting. Leading and contributing to various social promotions and marcomm initiatives, this role could also require the management of external agencies including the creation of content, analysis of campaign performance and its contribution to reaching desired goals. This role works closely with our studio partners including Airship Syndicate and their Community Management team.
As a social media expert, you love bringing the world and characters of the game to life in fun and interesting ways online through creating, writing and sharing game-related content. But ultimately, you enjoy engaging with players -- sharing conversation, experiences and information -- while cultivating a positive community. A master of content promotion and organic growth, you have a deep understanding of all the platforms inside and out. You are brimming with ideas. You are always among the first to know about the latest top trend on any given social media platform and love to strategize on the best way to be part of it. You enjoy partnering with Developers, Community Managers, and Marketers to create experiences and moments that engage and entertain. Throughout your campaigns, you’ll gather insights and apply those learnings to future programs and promotions. You’re responsible, accountable and keen to support others as a contributing member to various cross-channel marcomm initiatives.
Join us on this new adventure, as a social marketing pioneer who will explore new platforms, build new communities, create new memorable moments, and develop new types of content to help enhance the marcomm capabilities and live-service support of Digital Extremes but most importantly, an incredible opportunity to establish relationships with players that will last for years to come.
RESPONSIBILITIES
- Work with the Editorial Manager and Product Marketing Manager to develop, manage, and execute social media strategies that create engaging content for players to support the launch and live-game operations of an upcoming online game
- Develop the pre-launch social media plan and then execute with alignment under the broader marketing campaign to establish new social media and digital content channels including partner community groups and other promotional feeds
- Collaborate with Airship Syndicate to properly reflect the vision of their game and deliver AAA player experiences across all social media touchpoints with rigorous asset management and creative content planning
- Develop and manage the creation, scheduling and publishing of various types of content across TikTok, Twitter, Instagram, Facebook and other digital communication, community and social content channels
- Contribute to the cross-team production of social community management initiatives by tracking team tasks, resources, deliverables and deadlines including the contribution to shared communications and content calendar
- Create new processes and operations including new playbooks specific to the needs of this online game, and the continued live-service support including values and guidelines for social media
- Improve engagement by tracking performance of content marketing efforts through social media analytics, share performance reports and learnings with the larger marcomm team
- Transform and organize various marketing assets and copy into captivating, cohesive, and concise marketing copy that captures the spirit and narrative of its source material
- Identify creative strategies to extend the world building outside of the game with entertaining experiences that further the development of the story and characters that fans care about
- Provide insightful reports showcasing emerging community themes, ranging from player sentiment to product feedback and other forms of player requests and interest areas
- Help contribute to the timely identification of emerging community issues and support in player communication relations providing real-time updates and resolution
- Accurately forecast and manage a budget including the tracking and processing of paid efforts with external vendors
- Bachelor’s Degree in Communications, Journalism, English, Marketing or Related Field
- 2-4 Years of Experience in Social Media, Content Marketing, Community Management or Digital Marketing
- Extremely detail-oriented, quality-focused and driven to consistently meet tight deadlines
- Ability to individually contribute and to embrace accountability and challenge in a dynamic, fast-paced environment
- Individual responsibility for championing outcomes for projects with shared ownership across groups
- General understanding of promotional and marketing communications strategies
- Ability to leverage analytics, insights and reporting to make more informed decisions
- Strong organizational and project management skills with great communication and collaboration
- Clever, creative personality with a passion for gamer culture
- Proficiency with MS Office and Google Applications
- Deep love for gaming, nerdom and pop-culture
- Direct Mobile Game Experience
- 2+ Years in Free-to-Play Games Preferred, Specifically Online, Console, PC and Mobile
- Global live-service game marketing experience
- Knowledge of JIRA, Asana, Basecamp, Trello and Slack
Founded in 1993 by James Schmalz, Digital Extremes ranks as one of the world's top independent video game development studios. Originating with the co-creation of Epic Games' multi-million unit selling Unreal® franchise including Unreal and Unreal Tournament, Digital Extremes went on to develop Dark Sector®, BioShock® for the PlayStation®3, the BioShock 2 multiplayer campaign, and The Darkness® II.
The studio has reached its greatest critical and commercial success with the free-to-play action game, Warframe®, boasting a global community of 50 million registered players on PC, PS4™, Xbox One and Nintendo Switch™.
For more information about Digital Extremes, visit www.digitalextremes.com. To sign up for Warframe, visit www.warframe.com.
WHY WORK AT DIGITAL EXTREMES
Our culture is centered on providing great opportunities to our employees so that everyone feels they are making a meaningful impact. Developing new and existing talent is our long-term focus. We are honored that our work environment has been consistently recognized as one of “Canada’s Top 100 Employers”. We summon you to join our elite team!
The rewards of a career with Digital Extremes include:
- Competitive salary with bonus opportunities
- Excellent benefits and paid time off
- Matching RRSP plan
- Employee Assistance Program (EAP)
- Virtual access to Dialogue, our mental wellness and healthcare services app
- Professional development and career support
- Work-life balance fitness subsidies
- Be part of “Giving Back” through a multitude of fundraising venues at DE
- Virtual events such as team building exercises, Games night, Live band performances, Adult and separate children’s holiday and summer parties for global teams!
Digital Extremes is an equal opportunity employer committed to diversity and inclusion. We welcome and encourage applications from people with disabilities. Accommodations are available upon request for candidates taking part in all aspects of the recruitment process. We thank you for your interest, however, only those candidates selected for the next steps in the hiring process will be contacted.
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